California company's plan to market Jimi Hendrix energy drink upsets some fans of guitar legend

April 28th, 2007
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Verizon hangs up on iPhone deal »

Verizon accuses Apple of wanting too much money from its carriers. It reportedly asked for a percentage of the service revenue from iPhone users. ‘The iPhone product is something we are happy we aren’t the first to market with,’ said Verizon Communications president and chief operating officer Denny Strigl. He admitted the iPhone would help draw attention to the mobile-music movement, but said the terms were too steep. A big sticking point was that Apple wanted control...

CALABASAS, California: A new energy drink does not promise to give you the juice to play guitar like Jimi Hendrix, but it does hope to give you a “Liquid Experience.”

Beverage Concepts says its non-alcoholic “Liquid Experience” drinks, named for Hendrix’s breakthrough 1967 album, “Are You Experienced?” will debut in April.

The concept is irking some Hendrix fans, many of whom still consider him the greatest guitarist of all time.

“To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising … is very disappointing to me,” said bassist Michael Balzary, better known as Flea of the Red Hot Chili Peppers.

The image of Hendrix, who died in 1970 from a drug overdose in London, has been licensed for products including baby clothing, an air freshener, lava lamp and a Christmas ornament. Portions of royalties have gone to several educational causes, including the United Negro College Fund, said Bruce Kuhlman, director of licensing and brand development for Authentic Hendrix, the Seattle-based company that controls use of Hendrix’s name and images.

Beverage Concepts Chief Executive Josh Glass said his company would honor Hendrix’s memory by donating some of the profit from the Liquid Experience to an unidentified music education foundation.

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On the Net:

Authentic Hendrix: http://www.authentichendrix.com

Beverage Concepts: http://www.beverageconcepts.net

« Microsoft Xbox to have instant messaging

Microsoft said Monday it would make its Windows Live Messenger service available on its Xbox 360 game consoles, bringing instant messaging from the computer to the television. The move was meant to help Microsoft stay ahead of Sony, its chief rival in the electronic games business, in delivering the richest online experience for game players. It is also an element of Microsofts overall strategy of connecting people across PCs, televisions and mobile devices like cellphones. More than 200...

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California company's plan to market Jimi Hendrix energy drink upsets some fans of guitar legend

January 31st, 2007
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Microsoft Office sheds features for simplicity's sake »

REVIEW Life has a funny symmetry, don’t you think? When you’re born, you’re short, toothless and bald. You spend the first part of your life gaining height, teeth and hair and the last part losing them again. Believe it or not, Microsoft Office is following the same trajectory. (This might sound like the stretched analogy of the year, but bear with me.) Microsoft spent the first dozen years of Office’s life piling on new features. Over time, the humble word processor...

CALABASAS, California: A new energy drink does not promise to give you the juice to play guitar like Jimi Hendrix, but it does hope to give you a “Liquid Experience.”

Beverage Concepts says its non-alcoholic “Liquid Experience” drinks, named for Hendrix’s breakthrough 1967 album, “Are You Experienced?” will debut in April.

The concept is irking some Hendrix fans, many of whom still consider him the greatest guitarist of all time.

“To see his image and the beautiful feelings it has created during my lifetime cheapened by base advertising … is very disappointing to me,” said bassist Michael Balzary, better known as Flea of the Red Hot Chili Peppers.

The image of Hendrix, who died in 1970 from a drug overdose in London, has been licensed for products including baby clothing, an air freshener, lava lamp and a Christmas ornament. Portions of royalties have gone to several educational causes, including the United Negro College Fund, said Bruce Kuhlman, director of licensing and brand development for Authentic Hendrix, the Seattle-based company that controls use of Hendrix’s name and images.

Beverage Concepts Chief Executive Josh Glass said his company would honor Hendrix’s memory by donating some of the profit from the Liquid Experience to an unidentified music education foundation.

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On the Net:

Authentic Hendrix: http://www.authentichendrix.com

Beverage Concepts: http://www.beverageconcepts.net

« Treasury Yields Ease As Stocks Decline; Yellen Calls Current Rates ‘Appropriate’

BY REUTERS Posted 1/22/2007 Treasury debt prices rose in light trade on Monday as bonds garnered modest bids due to weaker stocks. “Weakness in stocks helped Treasuries to rally today,” said Chris Rupkey, vice president and senior financial economist at Bank of Tokyo-Mitsubishi. But Rupkey said there was a limit on how much bonds could capitalize on the weakness in stocks because equity investors were worried about the possibility of higher interest rates, which could...

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